PAHAL was established in 2022 with a unique idea of celebrating our cultural heritage of Sohni Dharti "سوہنی دھرتی". We believe that while evolution is necessary, we should stay close to our roots and traditions.

PAHAL is pronounced as “پہل ” which means to take first step as two young minds took theirs to provide eastern and western wear that reflects luxury and modest detailing.

We are an online store that is focused on making premium outfit at an affordable price tag. Our philosophy is to bring luxury to everyone.